What kinds of consumer products are the following: ( a ) watches, ( b ) automobiles, and
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The same product might be viewed as different types of products by different customers In fact that point can be brought out well by asking students t...View the full answer
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Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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