What would happen if retailer-organized channels (either formally integrated or a d ministered) dominated consumer products marketing?
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The dominant role that some retailers are playing in channels is discussed further ...View the full answer
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Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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What would happen if retailer-organized channels (either formally integrated or administered) dominated consumer products marketing?
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