Identify the strengths and weakness of each of the media channels presented in Table 12.3. Media channel
Question:
Identify the strengths and weakness of each of the media channels presented in Table 12.3.
Transcribed Image Text:
Media channel Broadcast Print Digital Social Outdoor Indoor Cinema Type Television, radio Newspapers, magazines, fanzines Websites, intranets, portals, email, interactive TV, mobile, social networks Online communities, blogs Billboards, street furniture, transport, guerrilla, digital display Point of sale, in-store posters, window and shelf displays, ambient Multiplex, IMAX, outdoor
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Based on the information provided in the image of Table 123 I will identify the strengths and weaknesses of each media channel 1 Broadcast Television Radio Strengths Broad reach It can reach a wide au...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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