Outline the elements of IMC and explain the relevance of each element.
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Outline the elements of IMC and explain the relevance of each element.
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IMC or Integrated Marketing Communications refers to the strategic practice of coordinating and integrating various communication channels to deliver ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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