As a longer assignment, watch the PBS Frontline documentary below: Amazon Empire: The Rise and Reign of

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As a longer assignment, watch the PBS Frontline documentary below: “Amazon Empire: The Rise and Reign of Jeff Bezos.” Use this to frame your thoughts on this chapter. Is Amazon a good or bad thing for the world economy? What role does federal regulation play in controlling concerns regarding Amazon’s growth and power? What role does the federal government have in enabling the positive growth and innovation that came out of Amazon?

As a senior manager for the firm, how would you best navigate these concerns to benefit your employees, customers, shareholders, and society? What responsibilities does the firm have, and do you feel the executives understand and deal with these responsibilities when faced with other demands of running a large, powerful, and growing company? Would you work with Amazon? Partner with Amazon? Should the firm be further regulated or broken up? Why or why not?image text in transcribed

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