A wine direct operation is considering the use of premiums to stimulate takeup of an offer. Recommend
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A ‘wine direct’ operation is considering the use of premiums to stimulate take‑up of an offer.
Recommend an appropriate choice, explaining your reasoning clearly.
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The choice of a premium or special offer to stimulate the take up of a product might well depend on several factors including the nature of the target ...View the full answer
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Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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