The manager of a publishing firm is looking to raise subscription numbers for her portfolio of house
Question:
The manager of a publishing firm is looking to raise subscription numbers for her portfolio of
‘house and home’ and gardening magazines. What use could she make of external databases?
Would the costs be worthwhile? Debate the likely returns on her investment.
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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