You are shown a website and asked to identify it as either a brand- building advert, a
Question:
You are shown a website and asked to identify it as either a brand-
building advert, a direct-response ad, or a mixture of the two. What clues would you use from the advert itself to help you identify its objectives?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (QA)
There are several clues you might use to identify whether an advertisement on a website is a brandbuilding advert a directresponse ad or a mixture of ...View the full answer
Answered By
Junaid ahmed
I am an English language professor with years of experience In Teaching English Language and Literature. I like to help people in the various difficult matter.
5.00+
2+ Reviews
10+ Question Solved
Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
Question Posted:
Students also viewed these Business questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Read the case study and answer the question below with a one page response. What does a SWOT analysis reveal about the overall attractiveness of Under Armours situation? Founded in 1996 by former...
-
Since Ryanair DAC's2 emergence as an upstart challenger to the Aer Lingus Ltd.-British Airways plc duopoly in the late 1980s, it had been both a consumer champion and antagonist; a technological...
-
To the right is the graph of the position of the object versus time: Which of graphs below correctly shows the object's velocity versus time? velocity (m/s) velocity (m/s) 1.5 1 0.5 -0.5 -1 -1.5 15...
-
Repeat Problem 920 using constant specific heats at room temperature.
-
A powerful tool in solving problems in engineering and physics is the Laplace transform. Given a function f(t), the Laplace transform is a new function F(s) defined by where we assume that s is a...
-
What is the Fickian diffusivity of chlorobenzene in liquid bromobenzene at \(300 \mathrm{~K}\) when the mole fraction of chlorobenzene is 0.0332 ? Assume that the diffusivity follows an Arrhenius...
-
Rob Judson Company had the following transactions involving notes payable. July 1, 2010 Borrows $50,000 from Third National Bank by signing a 9-month, 12% note. Nov. 1, 2010 Borrows $60,000 from...
-
Using the Taylor rule, calculate the target for the federal funds rate for July 2010 using the following information: Equilibrium real federal funds rate 2% Target inflation rate 2% 0.8% -5% Current...
-
It is September 2019 and you have just met with Ron Smith. Ron owns a battery-operated children's car manufacturing company, Car-It, and needs your advice on strategy. Ron is a self-made car builder....
-
Picking any Sunday colour supplement, go through the magazine and identify the objectives, target audience and creative principles of the direct-response adverts contained within.
-
In the razor selling business, Gillettes most cut-throat competition is itself. Dominating the market with a reported 85 per cent of sales, Gillette builds on its success with constantly evolving...
-
How can cost management be employed in a supply chain environment? Name and briefly explain typical inter-organizational cost manage-ment (IOCM) application scenarios in supply chains!
-
Your parents have phoned you to find out how things are going at college (translation: Do you need money?) and what you are studying. You tell them that you are learning about early hominids, the...
-
Show that the second moment \(\overline{I^{2}}\) of the intensity of a wave is not equal to the fourth moment \(\overline{\left[u^{(r)} ight]^{4}}\) of the real amplitude of that wave, the difference...
-
The sun subtends an angle of about \(32 \mathrm{~min}\) of arc ( 0.0093 radians) on Earth. Assuming a mean wavelength of \(550 \mathrm{~nm}\), calculate the coherence diameter and coherence area of...
-
Let the field emitted by a multimode laser oscillating in \(N\) equals strength and independent modes be represented by \[ \mathbf{u}(t)=\sum_{n=1}^{N} \exp \left[-j\left(2 \pi v_{n} t-\theta_{k}(t)...
-
As a college student, you have probably heard about cultural diversity or multiculturalism and the changing demographics in the United States. What is multiculturalism? Why is it important to...
-
In a market study for Zellers, a researcher found that 70% of customers are repeat customers. If 12 customers are selected at random, find the probability of getting. a. Exactly 9 of them are repeat...
-
If a force of F = 50 Ib is applied to the pads at A and C, determine the smallest dimension d required for equilibrium if the spring has an unstretched length of 1 ft. B 1 ft 1 ft F k = 15016/fr 1ft...
-
Critically assess the extent to which the marketing of goods is different from the marketing of services. What does service dominant logic contribute to this debate?
-
Critically assess the concept of the marketing mix. To what extent is an extended marketing mix of seven Ps suitable for services, or is the extended mix itself too general, given the diversity of...
-
Discuss the relationship between GDP and the size of a nations services sector. Identify key causeand-effect relationships.
-
Use the t.test function to test whether a guiena pig fed OJ has a mean tooth length that differs from 20. Use all the steps of a hypothesis test with reference to the code
-
The credit rating for bonds issued by a company is CCC . Then we know these bonds A . have investment quality ratings, B . pay a lower coupon rate, C . are zero coupon bonds, D . are called junk...
-
Currently ( time 0 ) Company A is expected to survive another year in business ( until time 1 ) , at which time the firm will liquidate and all value will be distributed to claimants. The firm is...
Study smarter with the SolutionInn App