1: If you are doing an audit of a B2C (business to consumer, i.e GAP clothes) company what social networks are most important? What would you be looking for in their posts or on the networks to know if they are doing well or poorly?
2: If you are doing an audit of a B2B (business to business, i.e SalesForce, MailChimp, etc.) company what social networks are most important? What would you be looking for in their posts or on the networks to know if they are doing well or poorly?