A representative of a marketing research company who conduct only focus groups appeared on a radio station
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Question:
Comment on the methodology employed by these research consultants, and the likely validity of their conclusions. In your answer you should refer to concepts such as "internal validity" and "external validity", sampling issues, and any other relevant concerns.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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