You are requested to pick an implementation technology for your embedded product to maximize the profit....
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You are requested to pick an implementation technology for your embedded product to maximize the profit. You have a competitor that will release a similar product 15 weeks from now. If the maximum expected product lifetime in the market is 40 weeks and the projected maximum number of sold units/week by the market leader is 20K units. Assume that the price is constant throughout the product lifetime ($75 USD). The available implementation technologies are: T1 200K USD 20 USD a) b) c) d) e) f) NRE cost Unit cost (material and manufacturing) Time to market T2 2 M USD 1 USD 10 weeks 25 weeks What is the maximum profit that might be achieved if there is no competition if you go with T1? What is the maximum profit that might be achieved if there is no competition if you go with T2? Ignoring the given max. number of sold units/week, what is the max. number of units sold per week to achieve the same profit from T1 and T2? Assume no competition. With the competition, what is the maximum profit that might be achieved if you go with T1? With the competition, what is the maximum profit that might be achieved if you go with T2? Which technology would you choose? Revenues ($) Market rise D On-time On-time Delayed entry entry Delayed W Peak revenue Peak revenue from delayed entry Market fall Time 2W You are requested to pick an implementation technology for your embedded product to maximize the profit. You have a competitor that will release a similar product 15 weeks from now. If the maximum expected product lifetime in the market is 40 weeks and the projected maximum number of sold units/week by the market leader is 20K units. Assume that the price is constant throughout the product lifetime ($75 USD). The available implementation technologies are: T1 200K USD 20 USD a) b) c) d) e) f) NRE cost Unit cost (material and manufacturing) Time to market T2 2 M USD 1 USD 10 weeks 25 weeks What is the maximum profit that might be achieved if there is no competition if you go with T1? What is the maximum profit that might be achieved if there is no competition if you go with T2? Ignoring the given max. number of sold units/week, what is the max. number of units sold per week to achieve the same profit from T1 and T2? Assume no competition. With the competition, what is the maximum profit that might be achieved if you go with T1? With the competition, what is the maximum profit that might be achieved if you go with T2? Which technology would you choose? Revenues ($) Market rise D On-time On-time Delayed entry entry Delayed W Peak revenue Peak revenue from delayed entry Market fall Time 2W
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a The maximum profit is achieved when the number of sold units is 20000 per week The revenue is 20000 units per week multiplied by 75 per unit which e... View the full answer
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