Solved NetConversions Influences Kelley Blue Book (KBB) >cases NetConversions Influences Kelley Blue Book >Abstract Kelley Blue Book
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
>cases NetConversions Influences Kelley Blue Book >Abstract Kelley Blue Book (KBB) is one of the most visited automotive sites on the Web. Visitors flock there to estimate the price of a car they might buy or sell. KBB needed to enhance its site's performance for advertisers, who had become a major source of revenue as sales of the printed Kelley Blue Book had declined. NetConversions is one of the new Web analytic services to evaluate Web site performance. This case reveals how Web sites are evaluated so that new design elements can be developed and tested. www.netconversions.com; www.kelleybluebook.com >The Scenario When you buy a car, new or used, you want to be sure that you do not overpay. Kelley Blue Book (KBB), a publisher of detailed cost and other data on cars, is in the business of assisting buyers determine fair prices. For decades, KBB annually published a book that flew off bookstore shelves. But like many publish- ers in the dot-com age, KBB needed to find a new business model. Today, it makes the same information available via the Internet, deriving its revenue from advertising exposures (measured by page view impressions) and activity on partner links on its Web site (measured by visits generated by mouse clicks on the link). According to Nielsen//NetRatings, the KBB Web site is the number-one Web site for automotive research. In October 2002, KBB served up its 1 billionth customer automotive pricing report, the backbone of its Web site. >TrueUsability™ In late 2001, KBB saw a demonstration of the information-rich actionable data that NetConversions (NetC) could provide with its TrueUsability™ assessment. Companies spend hundreds of thousands of dollars developing revenue-produc- ing Web sites and need to make them as effective as possible. Each time they change an element on a page, add a page, or delete a page, they take the risk of endangering their customer satisfaction and loyalty as much as enhancing it. KBB needs car buyers to return to its site repeatedly; such visits generate a major source of its revenue. NetConversions' Adrian Chiu describes True Usability™ as a detailed research methodology divided into two primary phases (1) site analysis and (2) Hill Climbing™, Site analysis is further divided into three subphases: (a) visitor tracking, (b) data analysis, and (c) reporting. Site Analysis. In the first subphase, NetC tracks site visitor behav- ior. This process can take between 48 hours and 7 days, depending on the number of visitors to a site and the level of analysis the client desires on each Ducinace Dacaanah Mathode 12a/Schindlas >cases NetConversions Influences Kelley Blue Book >Abstract Kelley Blue Book (KBB) is one of the most visited automotive sites on the Web. Visitors flock there to estimate the price of a car they might buy or sell. KBB needed to enhance its site's performance for advertisers, who had become a major source of revenue as sales of the printed Kelley Blue Book had declined. NetConversions is one of the new Web analytic services to evaluate Web site performance. This case reveals how Web sites are evaluated so that new design elements can be developed and tested. www.netconversions.com; www.kelleybluebook.com >The Scenario When you buy a car, new or used, you want to be sure that you do not overpay. Kelley Blue Book (KBB), a publisher of detailed cost and other data on cars, is in the business of assisting buyers determine fair prices. For decades, KBB annually published a book that flew off bookstore shelves. But like many publish- ers in the dot-com age, KBB needed to find a new business model. Today, it makes the same information available via the Internet, deriving its revenue from advertising exposures (measured by page view impressions) and activity on partner links on its Web site (measured by visits generated by mouse clicks on the link). According to Nielsen//NetRatings, the KBB Web site is the number-one Web site for automotive research. In October 2002, KBB served up its 1 billionth customer automotive pricing report, the backbone of its Web site. >TrueUsability™ In late 2001, KBB saw a demonstration of the information-rich actionable data that NetConversions (NetC) could provide with its TrueUsability™ assessment. Companies spend hundreds of thousands of dollars developing revenue-produc- ing Web sites and need to make them as effective as possible. Each time they change an element on a page, add a page, or delete a page, they take the risk of endangering their customer satisfaction and loyalty as much as enhancing it. KBB needs car buyers to return to its site repeatedly; such visits generate a major source of its revenue. NetConversions' Adrian Chiu describes True Usability™ as a detailed research methodology divided into two primary phases (1) site analysis and (2) Hill Climbing™, Site analysis is further divided into three subphases: (a) visitor tracking, (b) data analysis, and (c) reporting. Site Analysis. In the first subphase, NetC tracks site visitor behav- ior. This process can take between 48 hours and 7 days, depending on the number of visitors to a site and the level of analysis the client desires on each Ducinace Dacaanah Mathode 12a/Schindlas
Expert Answer:
Answer rating: 100% (QA)
The provided text appears to be an excerpt from a case study or article discussing the collaboration between Kelley Blue Book KBB and NetConversions focusing on improving KBBs website performance and ... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
Students also viewed these accounting questions
-
The dot plot below shows the GPA of twenty groups of 30 students at a high school. What is a reasonable margin of error for this data set? 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
What are the concepts of traditional and contemporary organizational design? Will these designs be influenced differently by management and the environment?
-
A precision lathe costs $10,000 and will cost $20,000 a year to operate and maintain. If the discount rate is 10% and the lathe will last for 5 years, what is the equivalent annual cost of the tool?
-
You and your friend have opened an account on E-Trade and have each decided to select five similar companies in which to invest. You are diligent in monitoring your selections, tracking prices,...
-
On January 1, 2020, Lessee Company leases a vehicle with a fair value of \(\$ 30,000\) from Lessor Company for 3 years, with no renewal options. The estimated life of the vehicle is 6 years and...
-
Anna Broderick is the dietitian for the State University football team, and she is attempting to determine a nutritious lunch menu for the team. She has set the following nutritional guidelines for...
-
Nashville Publishing Company pays its employees monthly. Payments made by the company on October 31 follow. Cumulative amounts for the year paid to the persons prior to the October 31 payroll are...
-
3 is g 2.55 A spring-mass system with mass 2 kg and stiffness 3,200 N/m has an initial displacement of Xo 0. What is the maximum initial velocity that can be given to the mass without the amplitude...
-
Explain how the marginal propensity to withdraw affects the outcome of a rise in autonomous expenditure.
-
How would the following transactions affect UK exports, imports and net exports? a. A British art lecturer spends the summer touring museums in Italy. b. Students in Paris flock to see the latest...
-
Which business cycle model do you find the most compelling and why?
-
What is the multiplier? Can the multiplier be negative as well as positive? Explain.
-
Suppose that survey measures of consumer confidence indicate a wave of pessimism is sweeping the country. If policymakers do nothing, what will happen to aggregate AD? What should the government do...
-
The following income statement and additional year - end information is provided. SONAD COMPANY Income Statement For Year Ended December 3 1 Sales $ 2 , 3 4 8 , 0 0 0 Cost of goods sold 1 , 1 5 0 , 5...
-
APC16550D UART has a clock running at18.432 MHz and its baud rate is set to 2000.Determine the HEX contents of its DLM and DLL registers. Please can you explain step by step and in detail how you get...
-
Jaguar Electronics, Inc. is a specialized electronics firm located in Charleston, South Carolina in the United States. The company was founded in 1965 and has enjoyed success and modest growth as a...
-
Which distance is most important to a manager who is considering foreign markets to enter?
-
Better Way (Thailand) Company Limited was founded in 1988 by Thailands king of direct selling, Dr Amornthep Deerojanawong and Boonyakiat Chokwatana. Dr Amornthep had worked as a medical doctor at...
-
Lake Company has the following results of operations on December 31, 2020. 1. Pretax GAAP income in 2020 , its first year of operations, totals \(\$ 100,000\). Taxable income is \(\$ 90,000\). 2....
-
The records of Cross Corporation provided the following reconciliation between taxable income and pretax GAAP income. - The depreciation adjustment results from a difference between the GAAP basis...
-
The records of TNA Corporation at the end of 2020 provided the following data related to income taxes. - Unrealized gain on the company's investment portfolio, \(\$ 50,000\); recognized in net income...
Study smarter with the SolutionInn App