• Describe Southwest Airlines' organizational culture.  Does the culture fit well with the organization's strategies?
• Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original analysis, using primary sources. Don't summarize information from someone else's SWOT analysis.
• Based on findings from your SWOT analysis, what strategies should Southwest Airlines pursue at the Corporate, Business Unit, and Functional levels of strategy? Explain fully.
• What is an appropriate organizational structure for Southwest Airlines? Explain fully.
• Does Southwest Airlines have a sustainable competitive advantage? Explain fully.
• How should Southwest Airlines prepare for major crises in the future?

 

Answer rating: 100% (QA)

Southwest Airlines has long been recognized for its unique organizational culture often described as fun friendly and customercentric This culture is deeply ingrained in the companys DNA and plays a c... View the full answer