GreenGro is a startup company that specializes in producing and selling healthy energy drinks

with eco$-$friendly, biodegradable packaging. The company was founded two years ago and

has been selling its products primarily online through its website and various social media

platforms. GreenGro has seen modest success but wants to expand its market reach and

understand its customer base better.

Despite having a loyal customer base, GreenGro$$s growth has plateaued in recent months.

The company is looking to attract new customers and increase its market share in the eco$-$

friendly, healthy drink sector. However, GreenGro lacks detailed insights into consumer

behaviour, preferences, and the effectiveness of its current marketing strategies.

You are the Marketing Research Strategist, and your objective is to write a marketing

research proposal of what marketing research process you think would be suitable and why,

so that this can be discussed at a planning meeting. The client, GreenGro, wants the research

to be carried out within a timescale and budget.

Resources: $20,000($including fees$)$ and $6$ weeks

In your proposal you need to demonstrate a suitable problem definition process and a

research question that is relevant to the brief. You should also explain your selection of a

suitable research approach and research design that comprises a mixed methods approach,

which has both a qualitative and quantitative technique $($one of each$).$ A Netnography method

can be considered.

Explain why this approach is suitable for GreenGro$$s problem. That is$,$ you will justify in your

proposal your thought process for the research proposal in a theory$-$driven and case relevant

way, and outline how this would operate in an indicative timeline and with the resources

available. Be as detailed as you can be with clear justifications of all of your choices in the

proposal. Ethical concerns can also be discussed.