Identification and analysis of a Brand's current marketing campaign- Any multinational brand You will evaluate the importance
Question:
Identification and analysis of a Brand's current marketing campaign-Any multinational brand
You will evaluate the importance or role of marketing in generating customer value.
1: The marketing mix of your chosen brand (this is the main purpose )
2 Differences between Branding and Marketing
3 Marketing techniques of your chosen brand
4 SWOT, PESTLE, 3C, and Porter 5 Forces Model
5 Marketing funnels and retention strategies
6: Market Segmentation customer Customer Profiling and targeting for your chosen brand (this can be fully visual)
7 Marketing and industry KPIs for your chosen brand
8 Global marketplace and Mastering the strategy for your brand (You will then evaluate the effectiveness of what the brand currently does, including a recommendation on marketing mix for future campaigns.)
9: Reflect on Digital channels and future of Marketing for the chosen brand
10 Reflections on Marketing and Sustainability
11: Use communication theory to demonstrate the marketing strategy for your selected brand
In summary, you will
• Identify how the marketing mix is currently used by the brand;
• evaluate the effectiveness of what the Brand currently does;
•Make recommendations for a future or alternative marketing campaign
Must give me the references which source or sites uses for the answer.
Financial and Managerial Accounting
ISBN: 978-0132497978
3rd Edition
Authors: Horngren, Harrison, Oliver