Identify all six categories of new products based on their degree of newness as perceived by both
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Identify all six categories of new products based on their degree of newness as perceived by both the company and the target customers ,and,provide an example of one.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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