(a) Blitz Beer has allotted $10,000 for radio advertising in Gotham City and must determine the...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
(a) Blitz Beer has allotted $10,000 for radio advertising in Gotham City and must determine the placement of spot advertisements that will maximize increased sales. Top-40 stations attract a heavier beer-drinking audience than golden-oldie stations do, but top- 40 stations also charge more for each spot. The following data apply. Station Cost per spot $100 Sales increase per spot Spots available $300 A 30 Format Top-40 Golden-oldie B $50 $120 unlimited с $75 $150 unlimited Golden-oldie D $150 $400 40 Top-40 At least 25% of the spots must be placed with golden-oldie stations. Formulate Blitz's problem as a linear programming problem. (15 marks) (b) (i) Find the optimal solution of the following Linear Programming problem, using Simplex method. Maximize -x, +3x₂+2x, (a) Blitz Beer has allotted $10,000 for radio advertising in Gotham City and must determine the placement of spot advertisements that will maximize increased sales. Top-40 stations attract a heavier beer-drinking audience than golden-oldie stations do, but top- 40 stations also charge more for each spot. The following data apply. Station Cost per spot $100 Sales increase per spot Spots available $300 A 30 Format Top-40 Golden-oldie B $50 $120 unlimited с $75 $150 unlimited Golden-oldie D $150 $400 40 Top-40 At least 25% of the spots must be placed with golden-oldie stations. Formulate Blitz's problem as a linear programming problem. (15 marks) (b) (i) Find the optimal solution of the following Linear Programming problem, using Simplex method. Maximize -x, +3x₂+2x,
Expert Answer:
Related Book For
Posted Date:
Students also viewed these accounting questions
-
Formulate the maximum flow problem as a linear programming problem.
-
Formulate the shortest-path problem as a linear programming problem.
-
Determine the placement of departments in the following floor plan that will minimize total transportation cost using the data in the following tables. Assume that reverse distances are the same. Use...
-
Solve the following general system by inverting the coefficient matrix and using Theorem 1.6.2. x1 + 2x2 + 3x3 = b1 x1 - x2 + x3 = b2 x1 + x2 = b3 (a) b1= - 1, b2 = 3, b3 = 4 (b) b1 = - 1, b2 = -1,...
-
Studies indicate that the supply and demand schedules for ties (t) and jackets (j) in a market are as follows: The estimates of the schedules are valid only for prices at which quantities are...
-
Question 12 1 pts 12. A basin that is full to the brim with water has a solid block of glass carefully added to it. If the block has dimensions of 29.000 x 2.0000 x 2.0001 inches, how much water (in...
-
Create the spreadsheet on page 493 with formulas to calculate the total depre ciation expense and to display the correct values in the columns: Age, Depreciation Rate, and Depreciation Expense. Hint:...
-
On December 31, the capital balances and income ratios in DUYP Company are as follows. Instructions (a) Journalize the withdrawal of Piper under each of the following independent assumptions. (1)...
-
O1 Not yet Med of 13 Pu Inventory Costing Methods-Periodic Method The Lippert Company uses the periodic inventory system. The following july data are for an item in Lipperts inventory My 1 Begning...
-
On December 1, Jasmin Ernst organized Ernst Consulting. On December 3, the owner contributed $83,540 in assets to launch the business. On December 31, the company's records show the following items...
-
2. A C250x23 section is added to the top of W610x92 section to form a built-up section as shown. The sectional properties of the sections can be found in the Steel Handbook (Pages 3 & 4). The yield...
-
Nooks Company is planning to issue $510,000 of 5%, ten-year bonds payable to borrow for a major expansion. The owner, Richie Nooks, asks your advice on some related matters. Read the requirements....
-
Explain Dantzig's discovery that all feasible regions are convex (bulge outward) polygons (many-sided figures) and that the optimal solution must lie at one of the corner points. The note should have...
-
Your company is looking at a new project in Mexico. The projectwill cost 1,000,000 pesos. The cash flows are expected to be350,000 pesos per year for 5 years. The current spot exchange rateis 19.07...
-
RiverRocks (whose WACC is 11.8%) is considering an acquisition of Raft Adventures (whose WACC is 14.5%). The purchase will cost $101.1 million and will generate cash flows that start at $14.9 million...
-
Bramble Corp. manufactures and sells solar chargers for $60 each. Variable costs are $30 per unit, and fixed costs total $120000. How many solar chargers must Bramble sell to earn a net income of...
-
Gamma: An option is trading at $5.26, has a delta of .52, and a gamma of .11. what would the delta of the option be if the underlying increases by $.75? What would the delta of the option be if the...
-
Software Solution is family-owned business that has been in operation for more than 15 year. The board of directors is comprised of mainly family members, plus a few professionals such as an...
-
The following diagram describes a service process where customers go through either of two parallel three-step processes and then merge into a single line for two final steps. Capacities of each step...
-
What is CAD? Describe some of the ways a product designer can use it.
-
What is a work breakdown structure, and how is it useful for project planning?
-
Classify each of the following costs relative to the cost object customer for a new car dealer: Salesperson wages Dealership manager salary. Depreciation on showroom furniture. Cost of automobiles...
-
Complete the following T-accounts: Materials Inventory ? 20,000 19,900 300 Wages Payable 15,000 Work-in-Process Inventory Finished Goods Inventory 2,000 ? 5,000 ? ? ? ? ? 3,000 32,000 5,000...
-
Benton Engineering Services Company incurred the following during 2019: Calculate prime cost and conversion cost for Benton Engineering Services Company during 2019. Direct labor.. Overhead Selling...
Study smarter with the SolutionInn App