Scenario 1 - Analytics in Decision Making.Ms. Cook is planning to start a meal delivery service in
Question:
Scenario 1 - Analytics in Decision Making.Ms. Cook is planning to start a meal delivery service in Boston. Being very thorough with her planning, she conducted a survey of 1000 potential customers about what they look for in a meal delivery service. After analyzing survey responses, she realized that instead of receiving six meal boxes for a week all at once, customers prefer receiving a meal box of fresh food daily. Importantly, customers have expressed their willingness to pay as much as 25 percent extra for a daily service. As a result, Ms. Cook has decided to offer a daily fresh meal service starting next month.She has had a discussion with a potential delivery partner for the daily service. However, Ms. Cook believes that the delivery partner is quoting a very high price. She has scheduled a meeting with another delivery provider next week. To prepare herself for the meeting, Ms. Cook has decided to conduct a work study of the delivery process and come up with an estimation of the cost. She has assigned this task to you, her co-op student from Boylston University.