Select any multinational company specializing in products/services and explain the following based on CRM and Business Strategy:
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Question:
Select any multinational company specializing in products/services and explain the following based on CRM and Business Strategy:
Part A
1. Explain the CRM systems that exist
2. Explain the contact centre
3. Explain the internet and websites
4. Explain data warehouse and a datamart
5. Explain campaign management systems
6. Explain content management systems
Part B
1. How Company selects a CRM architecture and package, and implement
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