Suppose we have data that records customer satisfaction scores before a store was renovated and after the
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Question:
Suppose we have data that records customer satisfaction scores before a store was renovated and after the store was renovated. We also are comparing customers who shop in the AM versus customers who shop in the PM
Variables: Customer Satisfaction Score dependent variable
Independent variables:
Renovation: Before or After
TimeOfDay: AM or PM
Suppose that there is a statistically significant interaction between Renovation and TimeOfDay with respect to Customer Satisfaction Score.
What does this mean?
Question options:
The renovation variable and time of day variable both impact the customer satisfaction score differently.
Average customer satisfaction levels changed from before the renovation to after the renovation differently for AM customers than it did for PM customers.
Average customer satisfaction levels increased after the renovation.
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