You work for a camera company and are tasked with creating a breakeven analysis for a new
Question:
You work for a camera company and are tasked with creating a breakeven analysis for a new piece of equipment. You are provided with the following information:
Units sales: 100,000 year 1; 150,000 year 2; 200,000 year 3.
Unit cost: $60 year 1; 55 year 2; 50 year 3.
Advertising year 1 $1,500,000 for all three years
Personal Selling costs: $400,000 year 1; $480,000 year 2; $560,00 year 3.
Dealer promotion costs: $1,200,000 for all years.
The production system upgrade will cost $700,000 in year one.
The targeted return on sales is 10%
The current sale price is $97.90.
In what year will the sell price exceed the breakeven point?
In what year will the company recover all the costs associated with this investment?
Year 1, Year 3
Year 2, Year 3
Year 2, Year 2
Year 3, Year 1