Go to the home page for Interbrand (http://interbrand.com/best-brands/best-global-brands/2016/) and select the Top 100 Global Brands. On the

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Go to the home page for Interbrand (http://interbrand.com/best-brands/best-global-brands/2016/) and select the Top 100 Global Brands. On the basis of this ranking, list the top 20 global retail brands. In two or three paragraphs, describe what makes a strong retail brand. How were brand equity and financial performance used to measure brand value for these retailers?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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