List some characteristics of organizational buyers or buying centers.
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List some characteristics of organizational buyers or buying centers.
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DecisionMaking Units DMUs Organizational buying decisions typically involve multiple individuals each with their own areas of expertise and responsibilities These groups of individuals are known as De...View the full answer
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Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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