What is a sustainable competitive advantage? Identify SCAs for LinkedIn, Henkel, Lenovo, and HSBC.
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What is a sustainable competitive advantage? Identify SCAs for LinkedIn, Henkel, Lenovo, and HSBC.
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A sustainable competitive advantage SCA is a unique attribute or set of attributes that allows a company to outperform its competitors over the long term thereby maintaining its market position and ge...View the full answer
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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