How could a company use the four-stage process of cost-effectiveness, market access, market extension, and market creation
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How could a company use the four-stage process of cost-effectiveness, market access, market extension, and market creation to gain competitive superiority?
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Related Book For
Supply Chain Logistics Management
ISBN: 9780072351002
1st Edition
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
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