Identify examples of companies/products which attempt to think global and act local (glocalisation).
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Identify examples of companies/products which attempt to think global and act local
(‘glocalisation’).
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Certainly Glocalization refers to the adaptation of global products services or marketing strategies to fit local preferences cultures and market cond...View the full answer
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Related Book For
Global Logistics And Supply Chain Management
ISBN: 9781119702993,9781119703051
4th Edition
Authors: John Mangan , Chandra Lalwani , Agustina Calatayud
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