What is strategic, functional, and operational planning? How does strategic planning differ at the corporate and the
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Strategic planning is the managerialdecision process that matches the organizations resour...View the full answer
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Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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