Some of the world's most successful companies (Fortune 500) operate multiple lines of business. Despite this fact,

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• Some of the world's most successful companies (Fortune 500) operate multiple lines of business. Despite this fact, many of these firms rely on single AIS. From the second e-Activity, for the business you researched, examine how its lines of business would affect the design of new AIS.
• If the business was selecting new AIS, examine how the business model would affect the design of new AIS.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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