1. According to the case, what external trends did managers at Kohls have to deal with? In...
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2. If you were a manager at Kohls headquarters, what types of external information might you want? What if you were a manager of a local Kohls store? What types of external information might you want?
3. Look at Exhibit. In what cell of the environmental uncertainty matrix would you place Kohls? Why? How might Kohls managers manage the environmental uncertainty?
4. What stakeholders do you think might be important to a company like Kohls? What issues/concerns might be important to those stakeholders? Explain your choices.
Even when times are good, the department store industry is one of the toughest industries to compete in. Like many of its competitors, Kohls Corporation struggles to find a way to continue its successes even when faced with a drastically changed external environment.59 Based in Menomonee Falls, Wisconsin, Kohls has more than 1,050 discount department stores in 49 states. The company has aggressively moved into the western and southern United States, although nearly a quarter of its stores are located in the Midwest. In 2010, the company had revenues of over $17.1 billion and profits of $991 million. One analyst has described Kohls as the best-positioned department store in this economy and one of the leading retailers with respect to inventory management, technological innovation, and merchandising and marketing execution. However, to continue its successes, its important that Kohls understand its externalenvironment.
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,... Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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