1. As a sale market manager for a company, contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based upon the cost of the product or service to your company. How would you support this with an example of your product or service to substantiate your position?
2. During the course, you have compiled a marketing plan for your fictional start-up company. Share the most important part of the marketing plan, and include an explanation of your company and product/service, situation analysis, and the application to the four Ps (marketing mix).
3. As we finish this course, name some marketing techniques and styles that you have encountered this week that demonstrate many of the strong points we learned in this course. Compare this to your journal entry from Unit I.