1. Can the same business model that has been so successful in Canada work in the U.S.?
2. Tim Hortons has focused on hockey and Canadian symbols in Canada. What might replace hockey as an emphasis in the U.S. market?
3. How will Tim Hortons compete with the myriad of small local coffee shops in the U.S.?
4. Tim Hortons strategy is to acquire prime locations, engage in co-branding, and go upscale in an attempt to penetrate the U.S. market. What are the advantages and disadvantages of this strategy?
5. Do you believe that Tim Hortons will be successful if it follows through with its expansion into the Gulf region? Explain. Should Tim Hortons use a standardized or adapted approach (provide specific examples)?