1. Define capital, human capital, and social capital. Explain how these terms differ.
2. How does the expression “It’s not what you know, but who you know that matters” pertain to the terms you defined in step 1.
3. Do you, personally, agree with the statement in item 2? Form your own opinion before discussing it with your fellow group members.
4. As a group, discuss the relative value of human and social capital. In what ways is social capital more valuable than human capital? Formulate a group consensus view on the validity of the statement in item 2.
5. Visit the Facebook, LinkedIn, Twitter, or other social networking presence site of each group member.
6. Suppose you each decide to feature your Facebook or other social networking page on your professional resumé.
7. Imagine that you are the CEO of a company that has just one product to sell: You!
8. Present your answers to Questions 4 and 7 to the rest of the class.