1. Define Lawn Care’s current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners? Draw the major stages in their value chain without an application service.
2. What problems, if any, do you see with The Lawn Care Company's current strategy, vision, customer benefit package design, and pre- and post-services?
3. Redo questions (1) to (2) and provide a new or revised strategy and associated customer benefit package and value chain that is more appropriate for today’s marketplace.
4. What does operations have to be good at to successfully execute your revised strategy?
5. What are your final recommendations?