1. Describe the microcultures that Flight 001 is targeting with the product lines that it sells?
2. How does Flight 001 reach customers in these microcultures?
Brad John and John Sencion, co-founders of Flight 001 [pronounced “Flight One”], began developing their business plan on an airplane trip in 1998. The plan was hatched “… aboard Air France flight 023 somewhere between New York and Paris. … [They] were two business travelers who had spent far too much time preparing for their trip [and they] envisioned a travel store as streamlined as flight itself.”ii Sencion says, “We used to travel a lot, to Europe or to Asia. … I was always running around to buy things for the trip, going to Duane Reade for one thing, to a bookstore for a map. We thought: Why not just put it all under one roof?”iii