1. Describe the recovery strategies that were offered by the company to offset the customers complaint. Classify...
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2. Discuss the adequacy of the recovery strategies offered in terms of meeting the customer’s distributive, procedural, and interactional justice needs.
3. Explain what the company and its employees can learn from this complaint letter.
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Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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