1. Develop questions to ask Way Out’s owner to help her conduct a SWOT analysis.
The first step in developing a SWOT analysis is for top management to respond to questions like these:
2. How could a mission statement help Way Out?
3. What are the critical success factors for Way Out?
4. What questions would you ask the owner to help her develop a business case for an information system?

The owner of Way Out Bikes asked you for advice about acquiring an information system for her business. The company specializes in helping customers select exactly the right bicycle for their needs and lifestyles. Way Out cannot compete on price with mass merchandisers, but it seeks to offer value and expertise for which customers are willing to pay. You ask the owner whether she has long-range plans for the company, and she replies that she has not really thought beyond a one-year time frame.