1. Does IKEA have a truly global strategy, or just a series of regional strategies? Explain. 2....
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2. Discuss IKEA's global strategy in terms of the five global product and communications strategies.
3. If IKEA can sell a sofa in China for $160, why doesn't it sell the product at that low price in all of its markets?
4. Can competitors easily replicate IKEA's strategy? Why or why not?
5. Should IKEA expand more rapidly than 20 to 25 stores per year? Explain.
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1 IKEA has a truly global strategy It is not purely an extension of its domestic strategy And it is clear that it does not reinvent its strategy for each and every market Rather IKEA is perhaps a perf...View the full answer
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