1. Evaluate the organization structure used by Unilever in Asia. 2. How should Unilever organize for optimum...
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2. How should Unilever organize for optimum results?
3. Explain why a matrix organization approach either would work or would not work for Unilever in Asia.
4. Should Unilever have restructured its organization as Procter & Gamble did in the late 1990s? Why or why not?
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1 For a number of years the organization structure used by Unilever in Asia was complex and lagging somewhat behind the changes the organization has m...View the full answer
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Related Book For 
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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