1. Explain how secondary information can be used to meet the objectives of the market study. 2....

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1. Explain how secondary information can be used to meet the objectives of the market study.
2. What kind(s) of data and sources of such data would be useful?
3. Should SAN A/S enter the Australian market? Defend your answer.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:37 AM

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1. Explain how secondary information can be used to meet the objectives of the market study. 2....

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1 Secondary sources can provide basic information about the economy including total size income levels and industrial structure information about impo...View the full answer

International Marketing & Export Management

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