1. Explain why Nove Ltd. can or cannot standardize its advertising in countries A, B, and C?...
Question:
2. If advertising can be standardized, what would the advertising programme be?
3. If advertising cannot be standardized, what advertising programmes should be developed in each country?
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1 Standardization of advertising is an issue facing all international marketers that do business in two or more foreign countries As we point out in the text there are different schools of thought on ...View the full answer
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Related Book For 
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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