1. For decades, Ivory Soap advertised that it is 99 percent pure. Ivory refused to add d odorants, facial creams, or colors to its soap. It also packages its soap in plain paper wrappers-no foil or fancy printing. Is Ivory implementing a product differentiation, low cost, or focus strategy, or some combination of the three? Explain your answer.
2 .List the sources you will use to obtain information about the firm's strengths, weak-nesses, opportunities, and threats. 2. Rate each source in terms of its probable reliability.
4. Rate each source in terms of how easy or difficult it will be to access. 5. How confident should you be in making decisions based on the information obtained?