1. Given the rule adopted by the court, can you think of an example when a literary...
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2. Why did the court distinguish between use of a mark on a product and use of a mark in a song title?
Mattel has invested significant resources into the world-wide marketing and development of the doll and it has used the ‘Barbie’ trademark on a variety of accessories for decades. This included development of a Ken doll. In 1997, the Danish band Aqua produced a song called Barbie Girl in which one band member impersonates Barbie by singing in a high-pitch, doll-like voice in a musical conversation with another band member called Ken.
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The Legal Environment of Business A Managerial Approach Theory to Practice
ISBN: 978-0078023804
2nd edition
Authors: Sean Melvin, Michael Katz
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