1. How can the use of a celebrity endorsement have a positive impact for Latonia and a...
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2. To maximize value in the shopping experience, what attributes about shopping and the product should be emphasized if one were marketing to Latonia? What attributes about shopping and the product should be emphasized to Jon-Michael in order to maximize value?
3. How could researchers take a nomothethic approach to understanding the psychological makeup of these consumers?
4. How could the self-congruency theory apply to this case?
5. What types of shopping value apply most readily to Jon-Michael and Latonia?
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1 For JonMichael celebrity endorsements would not be very attractive He does not like to be associat...View the full answer
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