1. How does Sol y Canto define its business? Identify the offer, the target market, and the product and delivery capability.
2. Describe the culture of the Amadors’ businesses.
3. Which methods of deciding on business opportunities did Rosi and Brian Amador pursue?
4. What competitive advantages does Amador Bilingual Voice-Overs have in the voice-over field? List them and indicate whether each is based on quality, price, location, selection, service, or speed/ turnaround—or a combination of these.
5. If you were consulting to the Amadors, what advice would you give them?