1. How does the court explain the relationship between First Amendment rights to free speech and trademark...

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1. How does the court explain the relationship between First Amendment rights to free speech and trademark infringement law? Between free speech and trademark dilution law? Between trademark infringement law and trademark dilution law?
2. Why does the court conclude there is no trademark infringement?
3. Why does the court conclude there is no trademark dilution?

Barbie was born in Germany in the 1950s as an adult collector’s item. Over the years, Mattel transformed her from a doll that resembled a “German street walker,” as she originally appeared, into a glamorous, long-legged blonde. Barbie has been labeled both the ideal American woman and a bimbo. She has survived attacks both psychic (from feminists critical of her fictitious figure) and physical (more than 500 professional makeovers). She remains a symbol of American girlhood, a public figure who graces the aisles of toy stores throughout the country and beyond. With Barbie, Mattel created not just a toy but a cultural icon.

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The law of marketing

ISBN: 978-1439079249

2nd Edition

Authors: Lynda J. Oswald

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