1. How does the need recognition portion of the consumer decision-making process apply to this case? What need is being addressed?
2. What brands of bottled water are you familiar with? Do these brands easily come to mind when you think of bottled water? Explain this issue from the perspective of the consideration set. How would you describe your consideration set for bottled water?
3. The next time you are in the classroom, take note of how many students are drinking bottled water compared with soda. Does this surprise you? Ask a friend why he or she chooses bottled water over soda. Can you relate? Do you agree with his or her reasoning?
4. Go to a website that markets bottled water. Does it explain the health benefits of the product? If so, what does it claim? Why do you believe or disbelieve the information that you have found? Do you believe that the water is significantly better for you than tap water? Explain.