1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car...

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1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company?

2. What features of its business concept allow ERAC to compete effectively with the existing national rental car companies?

3. Use the service profit chain to explain the success of ERAC.

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Service Management Operations Strategy Information Technology

ISBN: 517

8th Edition

Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi

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Question Posted: Aug 22, 2015 07:13 AM

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1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car...

Question:

Step by Step Answer:

1 Enterprise RentACar ERAC offers a complete service package to its target market the local rental or hometown segment This market includes two groups the replacement and the discretionary segments ER...View the full answer

Service Management Operations Strategy Information Technology

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