1. How is a strategy different from a business model? How is it similar? 2. Why are...

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1. How is a strategy different from a business model? How is it similar?

2. Why are Microsoft and Google becoming increasingly direct competitors?

3. Looking at Exhibits MC9.2 and MC9.3, calculate the annual growth rates for Google’s and Microsoft’s different business segments. What trend emerges? What conclusions can you draw?

4. What recommendations would you give to the CEO of Microsoft to compete more effectively against Google?

5. What recommendations would you give to the CEO of Google to compete more effectively against Microsoft?

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Strategic Management Concepts

ISBN: 978-1259384073

2nd edition

Authors: Frank Rothaermel

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Question Posted: Dec 12, 2014 10:36 AM

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1. How is a strategy different from a business model? How is it similar? 2. Why are...

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1 Business strategy involves a set of goaldirect actions a firm takes to improve performance relative to competitors To create strategy external environment and internal firm characteristics are analy...View the full answer

Strategic Management Concepts

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