1. How is this film clip an example of strategic planning?
2. This chapter discusses situational analysis and defines a SWOT analysis as “a search for strengths, weaknesses, opportunities, and threats that affect organizational performance.” Did Ray and the others do such an analysis? If not, what was missing from their analysis?
3. Synergy results from combining organizational resources in a way that gets more than the sum of individual resources. Assess the synergy that occurred in these scenes. Did Ray and the others combine in a way to have the most positive effect? Why or why not?