1. If the cost of printing Harry Potter books on recycled paper added 3% to the cost, was the publishing company really serving the interest of its shareholders, given that the demand for Potter books was so high that all copies would probably have been sold in spite of any boycott? Explain why and why not, and come to a conclusion?
2. There is the possibility of huge environmental savings by shifting to recycled paper. Would the savings would be even greater if books were published in digital format? Should publishers move to the 100% digital mode immediately? Why and why not?
3. What do you think would be a reasonable environmental strategy to recommend to authors and publishers for books to be published in the next five years?

Harry Potter is known to tens of millions of readers as a figment of J. K. Rowling’s imagination. One of the good guys, he is a gifted apprentice magician and budding wizard. Harry and his pals have bested evil wizards in tale after tale, and many movies including:
• Harry Potter and the Philosopher’s Stone
• Harry Potter and the Chamber of Secrets
• Harry Potter and the Prisoner of Azkaban
• Harry Potter and the Goblet of Fire
• Harry Potter and the Order of the Phoenix
• Harry Potter and the Half-Blood Prince
• Harry Potter and the Deathly Hallows